In recent years, the term “integrated real estate” has increasingly appeared across industry publications and news outlets. No longer just “a place to live,” modern real estate has transformed into the creation of a “living environment” – a place that nurtures physical health, mental wellbeing, and community connection. Homebuyers are no longer seeking a mere address but rather a multidimensional space for learning, working, relaxing, and personal growth.

Quick to embrace this trend, OSI Holdings conveys the message “not only selling a home, but defining a new standard of living” in each of its developments. Every OSI Holdings project is more than a real estate product – it is a “manifesto” of a refined, sustainable lifestyle with enduring value.

1. A New Trend: Sophisticated Living Standards in Real Estate

From “sufficient amenities” to “integrated experiences”

If 2010–2015 was the era of “urban areas with sufficient amenities,” post-2020 the standard has leapt to “integrated experiences.” Today’s mid-to-high-end buyers want a self-contained “work – live – relax – connect” environment where they can work, unwind, and engage with a like-minded community.

Wellness, green spaces, and multi-generational living have become decisive competitive advantages among developers. They are no longer just building properties but crafting entire ecosystems of supporting amenities.

Lessons from advanced markets

Singapore, Japan, and Europe demonstrate the validity of this trend. In Singapore, “integrated developments” combine retail, offices, healthcare, education, and parks, reducing travel while enhancing quality of life. In Japan, “station city” models around transit lines deliver seamless “one-destination, many amenities” experiences. Europe’s “15-minute city” concept enables residents to access essential services within a 15-minute walk or bike ride.

Illustration: In Japan, the “station city” model surrounding railway lines offers residents a seamless living experience. (Photo: Ngoc Mai)

These examples are more than references; they are a compass for real estate developers in Vietnam – including OSI Holdings – which has been a pioneer in integrating these values into each project.

2. Vietnamese Buyers and the Shift in Demand

A new generation prioritizes quality of life

Gen X, Millennials, and even Gen Z are reshaping the housing market. A 2024 Savills Vietnam survey found that more than 60% of young buyers are willing to pay a premium for green, clean living environments and cultured communities. This is especially true in Hanoi and Ho Chi Minh City, where rapid urbanization constrains green space.

Multi-generational homes – larger spaces with synchronized services

The “multi-generational home” has emerged as a key trend, catering to the needs of grandparents, parents, and children simultaneously. Spacious layouts, children’s play areas, fitness facilities for seniors, and nearby educational and healthcare services are becoming new essentials. This is fertile ground for integrated projects that can serve three generations harmoniously.

Illustration: The “multi-generational home” is one of the most favored trends—where a single residence meets the simultaneous needs of grandparents, parents, and children.

Integrated real estate as a lifestyle

Where buyers once focused on layouts or square footage, today the concept of “lifestyle” is equally – if not more – important, particularly among high-net-worth customers. A development is no longer just an asset but a “club” for people sharing the same standards and values. OSI Holdings recognized this early and has stayed ahead of the curve in product planning.

3. OSI Holdings Creates a New Standard of Living

At OSI Holdings, the philosophy of “integrated real estate” is evident in its flagship projects. Avenue Garden by OSI, Oriental Square by OSI, and Oriental Mansion by OSI are not isolated developments but complementary “pieces” of a complete picture of refined living.

See also: OSI Holdings: Serving to Create Sustainable Real Estate Value

Avenue Garden by OSI: An Elite Lifestyle in the Heart of Hanoi

Located on the West Thang Long arterial road – a key route connecting Hanoi to its northern satellite cities – Avenue Garden by OSI is designed as an “urban resort” for the affluent.

Its standout feature is its Indochine and Neoclassical architecture, delivering green villa enclaves with synchronized amenities and a cultured community. At Avenue Garden by OSI, parents enjoy peace of mind, children grow up safely, and family memories accumulate over the seasons. With a construction density of only 45%, landscaped areas and facilities are meticulously maintained, making every return home feel like a retreat.

Beyond residential needs, Avenue Garden by OSI also offers prime commercial opportunities with 65 shophouses providing up to 800m² of usable space, lease rates from 40+ million VND/month, and generous frontages of 7–10.5 meters. This “live & business” model allows owners to combine living, commerce, and stable rental income.

Oriental Square by OSI: A Pioneer in Grade A Offices

While Avenue Garden by OSI provides the ideal space for living combined with business, Oriental Square by OSI embodies OSI Holdings’ vision in the Grade A office sector. Situated at the heart of the Starlake urban area – Hanoi’s new administrative, commercial, and diplomatic center – Oriental Square by OSI captures the shift of government agencies, enterprises, and international organizations.

Its column-free design, 100mm raised floors, double Saint-Gobain Low-E glass, and LEED Gold standards optimize space and energy use. More than just an office building, Oriental Square by OSI is a “symbol” of professionalism and international standards in Hanoi.

Oriental Mansion by OSI: Setting a New Standard of Wellness & Community

Currently under study, this upcoming high-end condominium development promises a new benchmark for wellness-oriented and community-focused living in Hanoi. Once operational, Oriental Mansion by OSI will complete OSI Holdings’ “legacy real estate” philosophy.

By examining these three projects together, it is clear OSI Holdings is not creating isolated “islands” but rather an integrated real estate ecosystem where residents, businesses, and professionals share a new standard of living. This is how OSI Holdings shapes “lifestyles” instead of merely providing “living spaces.”

OSI Holdings – Defining a New Standard for Integrated Real Estate in Vietnam

As “integrated real estate” becomes an inevitable trend, OSI Holdings has emerged as a “standard-setter.” From Avenue Garden to Oriental Square and Oriental Mansion, each project is conceived as a “mini-ecosystem” where residents can live, enjoy, connect, and grow.

OSI Holdings has proven: “Not just building houses – OSI Holdings creates lifestyles.” Each project is a “declaration” of quality, vision, and sustainability. This is why OSI Holdings is becoming a pioneer in ushering Vietnamese real estate into the era of “integrated living” – an era where material and spiritual values intertwine to create a lasting legacy for the future.