Looking closely at the 2025 economic landscape, one important truth becomes clear. The market is not only expanding in scale. It is also changing how value is defined. Investors, both domestic and international, are now paying greater attention to products with real use value, real operational capacity, and long-term sustainability. This is why projects developed early, with a well-structured and disciplined vision like those of OSI Holdings, increasingly reflect the strength of long-term thinking and a forward-looking approach that goes ahead of its time. 

1. Market Overview in the First 11 Months of 2025

The year 2025 continues to be recognized as a period of strong volatility, but also strong opportunity, for Vietnam’s economy. According to the socio-economic report for November and the first 11 months of 2025 released by the General Statistics Office, total import and export turnover reached USD 839.75 billion, up 17.2 percent year on year, with exports increasing by 16.1 percent. (Source: Bao Moi). These figures reflect a strong recovery in production, helping stabilize jobs and income for people across Vietnam. This stability forms the foundation of real housing demand and real estate business activity, and is also a core factor influencing future development cycles in the property market.

According to statistical reports, registered FDI into Vietnam in the first 11 months of 2025 reached USD 33.69 billion. The real estate sector accounted for a significant share, with USD 3.14 billion in newly registered capital, equivalent to nearly 20 percent of total FDI across all sectors. (Source: VnEconomy)

These figures demonstrate the healthy growth of the economy. They also highlight a clear shift in real estate market behavior. Today, investors are no longer seeking trend-driven products or speculative projects. They are looking for projects with real value, real operational capacity, and the ability to generate returns and accumulate value sustainably across multiple market cycles.

In this context, only projects developed with long-term strategy, integrated planning, strategic locations, and carefully calculated functions are seen as safe and valuable assets by buyers and investors. This is also the environment in which OSI Holdings demonstrates its distinctive development mindset.

 

2. OSI Holdings’ Development Philosophy - Real Value Projects. Every Square Meter Counts

Unlike common trends in the real estate market, where many developers prioritize scale expansion and increasing product volume, OSI Holdings chooses a more cautious and consistent path. Use value is regarded as a core principle throughout the entire process of research, development, and project implementation. For OSI Holdings, land is not simply a commodity for transaction, but an asset that must be used efficiently, generate stable returns, and contribute to the formation of a sustainable community over the long term.

Illustrative image of a project with integrated amenities developed and invested by OSI Holdings

 

This philosophy is clearly reflected in how OSI Holdings selects and develops each real estate project. Location is the first key factor. OSI projects are often situated in infrastructure hubs, with strong transport connectivity and positioned on or adjacent to major commercial axes. This approach allows each project to meet current demand while also holding strong potential for value growth as urban development continues in the future.

See more: OSI Holdings. Serving to Create Sustainable Real Estate Value.

In addition, project scale is considered based on operational efficiency rather than mass market standards. Each project is carefully calculated in terms of density, functional layout, and amenity systems, ensuring long-term practical usability. Spatial design follows a flexible approach, integrating multiple functions into a unified whole, suitable for the diverse needs of residents and investors.

Illustrative image of a prime-location project developed and invested by OSI Holdings

 

This consistency in development thinking has helped OSI Holdings gradually strengthen its position in the real estate market. It has also created a strong imprint through projects that are well designed for present needs and capable of adapting to future market movements.

See more: OSI Holdings. A Trusted Symbol in the Hanoi Real Estate Market

3. OSI Holdings’ Integrated Real Estate Portfolio - Designed for Today. Built for the Future

3.1. Avenue Garden by OSI. A Solution for Living and Long-Term Prosperity

Avenue Garden by OSI is a clear example of the sustainable and pioneering development philosophy within OSI Holdings’ integrated real estate portfolio. The project covers 2.6 hectares and includes 101 units, comprising 65 shophouses and 36 detached villas. Shophouses range from 143 to 188 square meters. Villas range from 216 to 410 square meters. The project is divided into two zones, the Indochine Zone and the Era Zone. Each home at Avenue Garden by OSI is carefully crafted as a unique work, not repeated and not mass produced, creating a distinct residential community.

See more: Redefining Luxury Living in West Hanoi. Avenue Garden and OSI Holdings’ Breakthrough.
See more: Discover the Existing Elite Community West of West Lake at Avenue Garden by OSI

The project enjoys a prime location on Tay Thang Long Boulevard, the key connection axis linking fast-growing high-end urban areas.

Unlike many shophouses that must wait for communities to form before operating effectively, Avenue Garden by OSI has been handed over early, already has residents, and offers immediate real-world operational potential.

Avenue Garden by OSI. All Amenities Within One Step

 

In a highly segmented market, OSI Holdings’ shophouses offer a solution for buyers who seek both stable living and sustainable commercial operation, something many mass market products have yet to achieve.

See more: Tay Thang Long Shophouses Gain Stronger Appeal Through New Connection Axes. 

All shophouses feature wide frontages of up to 10.5 meters and spacious, well-ventilated basements.

The true value of real estate comes not only from a prime location, but also from the ability to generate returns even during unpredictable market cycles.

See more: Avenue Garden by OSI. Unlocking Potential Along a Prosperous Trade Axis.

3.2. Oriental Square by OSI. Balancing Planning, Amenities, and Corporate Brand Value

Oriental Square by OSI is the first Grade A office building in the Starlake urban area, a strategic location within Hanoi’s dynamic urban infrastructure network. This area is also the new administrative and political center west of West Lake. Being located in Starlake is not only about position. It places Oriental Square by OSI at the heart of Hanoi’s new diplomatic, financial, and administrative network, where embassies, international organizations, and major business communities converge.

Actual image of Oriental Square by OSI updated in November 2025

From a commercial real estate development perspective, Oriental Square by OSI is not positioned as a purely office building. It is a key component of a modern urban ecosystem, integrating workspaces, services, and business support amenities. The project is developed at an appropriate scale, with optimized floor plates, meeting the diverse needs of both domestic and international companies, from headquarters offices to high-quality workspaces.
See more: Grade A Offices. Strategic Assets in Investment Portfolios.

A notable highlight of Oriental Square by OSI lies in its design and operational standards. The building is developed according to sustainability criteria and has achieved LEED Gold certification, one of the most rigorous international standards for green, energy-efficient, and environmentally friendly buildings. In addition, Oriental Square by OSI has been recognized by industry professionals, winning two awards at the PropertyGuru Vietnam Property Awards 2024, Best Office Development and Best Green Commercial Development, and reaching the Asia regional finals. This affirms its position as a pioneering Grade A office building in Starlake.

 

100% high-quality Low-E glass used throughout the building, helping reduce operational energy consumption.

See more: Oriental Square by OSI. Optimizing Operational Efficiency with International Technology.

As Hanoi’s office market becomes increasingly competitive, businesses are no longer focused only on rental area. They also care about brand image, work environment, and connectivity. Oriental Square by OSI presents a distinct approach by balancing master planning, functional amenities, and long-term brand value. This balance is the key factor that allows the project to maintain stable appeal despite short-term market fluctuations.
See more: Changing Leasing Trends. Oriental Square by OSI as a New Strategic Choice.

3.3. Oriental Mansion by OSI. A Benchmark for High-End Apartments in East Hanoi

If Oriental Square by OSI represents OSI Holdings’ commercial real estate development mindset, Oriental Mansion by OSI is a clear statement of the developer’s vision in the high-end residential segment. The project is located in Long Bien, an area considered one of Hanoi’s new growth poles, with fast access to the city center and full benefits from an increasingly complete infrastructure system.

The first 3D image of the Oriental Mansion by OSI project

 

Unlike mass-developed projects, Oriental Mansion by OSI is positioned as a high-end apartment complex with an all-in-one amenity system. It fully meets residents’ needs for living, daily activities, and relaxation within the project. The amenity system is planned in an integrated manner, from community spaces and sports areas to healthcare and essential services, reducing reliance on external infrastructure and enhancing everyday living quality.

3D image of the premium internal amenity system at Oriental Mansion by OSI

A key distinction of Oriental Mansion by OSI lies in its management and operational approach. From the early development stage, OSI Holdings placed strong emphasis on professional operation, viewing it as a decisive factor for long-term property value. In practice, within high-end apartment developments, management quality not only affects resident experience, but also directly impacts value retention and asset liquidity.
See more: Oriental Mansion Project. A Profitable Investment Opportunity at a Prime Location in East Hanoi. Introduction

With Oriental Mansion by OSI, buyers are not simply accessing a housing product, but a well-managed living environment, a carefully selected resident community, and a stable lifestyle setting. As the market increasingly prioritizes real housing demand and sustainable use value, Oriental Mansion by OSI stands out as a representative project clearly reflecting OSI Holdings’ long-term development philosophy in East Hanoi.

Conclusion

The 2025 real estate cycle is not merely a phase of recovery or growth. It is a period of market filtering and value selection, where projects with sustainable models, clear legal status, and long-term planning mindset become preferred choices.

In this context, OSI Holdings’ projects do more than simply respond to market demand. They clearly reflect the developer’s value-creation mindset. This is a mindset that does not follow short-term trends, but moves ahead of its time. With a development strategy centered on high use value, comprehensive planning, and real operational capability, OSI Holdings does not just create real estate to sell, but builds assets that preserve value and foster sustainable communities for the future