In the new era, community has become the foremost measure of sustainable real estate value. More than just a place to live, real estate is now evaluated by the quality of community and the living experiences it delivers. With OSI Holdings, this value is doubled by a dual advantage: creating elite communities at the most prime golden locations on the market. This rare combination defines the prestige and distinctive stature of every OSI-branded project.

1. Global trend: Community as the “intangible asset” of real estate

For many years, location has always been the leading and most important factor when choosing to buy or invest in real estate. However, today’s market is no longer solely about “location, location, location.” Homebuyers are increasingly paying attention to the quality of the living environment, from green spaces, building density and internal amenities to the factors of the resident community.

Illustrative image of the dream living environment of an elite well-being residential community

 

According to Knight Frank 2024 report, 67% of HNWIs (High Net Worth Individuals) prioritize properties connected with elite communities, rather than focusing only on location or standalone amenities. This demonstrates that community has become an “intangible asset” – an element that elevates the value of a project.

In international cities such as Singapore or Dubai, the integrated township model has become the standard, enabling residents to enjoy a full ecosystem from education, healthcare and commerce to culture – all within one connected community.

2. “Well-being Community” as the destination for customers in the journey to own high-value real estate

Over the past five years, Vietnam’s real estate market has witnessed a clear shift in homebuyers’ “taste.” According to Savills Vietnam’s Q1/2025 Market Research Report, more than 68% of homebuyers prioritize living environment and resident community when selecting property, surpassing even price or individual amenities. Additionally, projects with elite communities often maintain and increase value 15–20% faster than the market average.

This reflects a clear trend: the true value of real estate is returning, real estate for people, for the community.

Illustrative image of integrated real estate – encapsulating experiences within one step

 

No longer enclosed blocks of concrete, today’s most successful projects are places where residents can truly “live” – live healthily, live connected, live meaningfully. True real estate is not just for living but must be a genuine living space where residents can interact, share and build long-term community relationships. This is precisely the philosophy that OSI Holdings has consistently upheld throughout its journey of wholeheartedly creating real value for the community.

See more: OSI Holdings pioneering in defining the standard of integrated real estate 

3. OSI Holdings: Creating a new standard of living with “dual value measures”

If location has long been seen as the “compass” in real estate, then in the new era, community has risen to become an equally sustainable measure. OSI Holdings is one of the few developers to simultaneously converge and elevate both factors, forming a rare “dual advantage” on the market.

Avenue Garden by OSI converges both elements: Prime location – Elite residential community

 

For community, OSI does not stop at constructing buildings but creates a complete living ecosystem. Projects are master-planned with a holistic vision, where public spaces, landscapes and amenities are designed to naturally encourage resident connection. Along with that, a diverse system of amenities from education, healthcare and commerce to entertainment and sports comprehensively meets the needs of every generation in the family, creating strong bonds and resident pride in their place of living. By partnering with reputable international management units such as Savills, OSI also ensures that operational quality and resident experience remain at the highest level, thereby sustaining and enhancing community life over time.

Schools near  to the Avenue Garden by OSI project

All-in-one amenities at the Oriental Square by OSI office building

Alongside the community factor, OSI possesses a rare “eye for golden land” on the market. Each project is located in strategic positions: Hanoi’s new planning centers, arterial traffic axes, near metro lines, airports and premium infrastructure. These coordinates not only bring superior living value for residents but also ensure sustainable growth potential for investors. Especially, the fact that OSI’s projects meet green standards and integrate sustainability further enhances long-term value, in line with the global trend focusing on ESG and wellness in real estate.

Prime location at the heart of Starlake International Urban Area – the new administrative, financial and diplomatic center of Hanoi

 

When elite communities are placed in prime golden locations, these two measures not only complement but also multiply value. Quality residents attract more quality residents, asset value is maintained and enhanced, liquidity remains stable, and investors gain an additional “guarantee” against short-term fluctuations. This is the formula for success that OSI Holdings is pursuing and affirming in the market.

See more: OSI Holdings develops real estate projects reflecting new vision and lifestyle 

4. OSI Holdings wholeheartedly creates true living value through its integrated real estate portfolio

Beyond its recognized reputation in the market, OSI Holdings has also won over residents and discerning investors with the clearest evidence of its philosophy of wholeheartedly creating real value. OSI Holdings marked its success with a double win at the PropertyGuru Vietnam Property Awards 2024: Best Office Development and Best Commercial Green Development.

See more: Oriental Square by OSI wins double awards at the Vietnam Property Awards

Along with this recognition are projects that have been shaping new living standards in Hanoi. Oriental Square by OSI, the first Grade A office tower in Starlake, has introduced the “wellness” green office trend – where workspaces are not only modern and professional but also emphasize health and balance for the business community. This strategic project also helped OSI Holdings achieve great success at the PropertyGuru Vietnam Property Awards 2024.

If Oriental Square by OSI is the spearhead in developing Grade A office towers meeting LEED Gold standards at Hanoi’s new administrative – financial – diplomatic center, then Avenue Garden by OSI represents “green living” in harmony along the 10-lane Tay Thang Long Avenue. Avenue Garden by OSI features 101 villas including 65 shophouses and 36 detached villas, surrounded by expansive greenery and comprehensive smart amenities, delivering an experience of living – working – enjoying amidst nature and modern life.

Panoramic view of the Oriental Mansion by OSI project

 

Expanding its integrated real estate portfolio, Oriental Mansion by OSI is being nurtured by OSI Holdings to become a “Luxury residential complex at the golden location of Hanoi.” With an investment capital of up to VND 2,000 billion, the project gathers the core values of OSI Holdings and is expected to bring world-class premium living values to the elite community of Northeast Hanoi.

Conclusion

In the new era, community is the sustainable measure of real estate. And when such communities are placed in strategic golden locations, that is when real estate carries distinctive value, enduring over time. OSI Holdings has been and continues to affirm its pioneering position on the journey of creating elite communities at the most prime coordinates.