News

In the new era, community has become the foremost measure of sustainable real estate value. More than just a place to live, real estate is now evaluated by the quality of community and the living experiences it delivers. With OSI Holdings, this value is doubled by a dual advantage: creating elite communities at the most prime golden locations on the market.

In the context of Vietnam’s real estate market shifting strongly to align with international standards on sustainability, ESG (Environmental – Social – Governance) has become an essential criterion. With the Oriental Square by OSI project at Starlake, OSI Holdings aims to lead this trend, delivering a true Grade A ESG office building for the Hanoi market.

Quick to embrace this trend, OSI Holdings conveys the message “not only selling a home, but defining a new standard of living” in each of its developments. Every OSI Holdings project is more than a real estate product – it is a “manifesto” of a refined, sustainable lifestyle with enduring value.

Located at the heart of Hanoi’s new master-planned administrative–economic center, Starlake Urban Area is drawing exceptional attention from investors and the business community alike. Among its flagship developments, Oriental Square by OSI stands out as a true pioneer, setting a new international benchmark for world-class office environments in Vietnam.

As Hanoi’s office market is shifting strongly toward green workspaces, Grade A offices with green certification are becoming increasingly scarce and highly sought after. In Starlake, the new master-planned hub of the capital, demand is surging among businesses prioritizing sustainable workplaces.

In the context of financial market volatility, real estate remains the most preferred asset class thanks to its tangible value, resilience against inflation and long-term profitability. However, not every real estate product delivers the expected results. Successful investors always adhere to two core principles: maximizing real usage value and unlocking sustainable cash flows over time.

Hanoi’s luxury real estate market is entering a highly competitive phase. Among many big names, OSI Holdings stands out with a distinctive approach: not only developing projects for sale, but creating sustainable, lasting values. This mindset has positioned OSI Holdings as a pioneering developer, leaving its mark with a series of landmark projects.

West Hanoi is emerging as the capital’s new development epicenter, where synchronized infrastructure, high-quality living spaces, and large-scale real estate projects converge. In this dynamic landscape, OSI Holdings’ developments in West Hanoi stand out not only for their strategic locations but also for a sustainable development mindset geared toward an elite community.

We would like to formally announce that, effective July 28, 2025

Hanoi’s elite are leading a lifestyle migration westward, where prime central positioning, master-planned development, and rare ecological advantages converge. Tay Ho Tay real estate is not merely a residential choice but a symbol of refined living, international standards, and enduring value over time.

Experts predict that between 2025 and 2030, Vietnam’s real estate market will undergo a strong period of consolidation. Projects driven by short-term trends are giving way to integrated developments tied to synchronized planning and real end-user value.

In a market often swayed by short-term growth races or “launch fast, flip quickly” trends, OSI Holdings chooses a deliberate and disciplined path, committing to developments that harmonize economic benefits, quality of life, and sustainable urbanization.