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WHY ARE GIANT CORPORATION LIKE SAMSUNG & DAEWOO CHOOSING STARLAKE (TAY HO TAY) FOR THEIR HEADQUARTER

The Tay Ho Tay area (Starlake) is emerging as the new "golden hub" on Hanoi's commercial real estate map. In recent years, a series of multinational corporations and large enterprises have chosen this location for their headquarters, including prominent names like Samsung, Lotte, and Daewoo E&C. This trend not only demonstrates the area's growing appeal but also signals strong development potential for the office market in the capital's northwest.

A Wave of Corporate Migration to Tay Ho Tay

While the central districts of Hoan Kiem and Ba Dinh were once the default choice for international businesses setting up offices in Hanoi, a clear shift is now underway towards the west—particularly to the Tay Ho Tay area. The simultaneous arrival of major corporations from the technology, finance, construction, and commerce sectors indicates a trend of "repositioning" workspaces toward a more professional, modern, and integrated environment.

From a once-overlooked area, Tay Ho Tay is rising to become a new strategic zone featuring office complexes, commercial centers, an administrative and diplomatic hub, and a high-end service ecosystem. This is why savvy investors and businesses are paying special attention to office real estate in this district.

What Makes Tay Ho Tay So Attractive?

It is no coincidence that giants like Samsung and Daewoo have selected Tay Ho Tay as their base. According to the capital's master plan, this area is designated to become Hanoi's new administrative center, featuring comprehensive planning, modern infrastructure, and vast potential for future development.

Several key factors explain Tay Ho Tay's powerful appeal:

Strategic Location: Situated between major transport arteries like Vo Chi Cong, Pham Van Dong, and Ring Roads 2 and 3, it offers easy access to Noi Bai International Airport, the city center, and northern technology parks.

Master-Planned Development: It is one of the few areas planned according to modern urban standards, with high green density, open spaces, and clearly defined functional zones for offices, commerce, administration, and diplomacy.

International Community Hub: The presence of numerous embassies, international schools, 5-star hotels, and world-class services makes Tay Ho Tay a top choice for foreign enterprises.

Exceptional Growth Potential: As an emerging development zone, office rental rates in Tay Ho Tay remain attractive compared to the central business district, while the potential for value appreciation and return on investment is high.

With these advantages, Tay Ho Tay is steadily becoming the new administrative heart of Hanoi and an ideal destination for prominent domestic and international businesses.

Oriental Square by OSI: A New Landmark in the Grade A Office Market

Amidst the wave of office development in Tay Ho Tay, OSI Holdings is a pioneering developer creating new iconic projects. A prime example is the Oriental Square by OSI project—a Grade A office building expected to become a key hub connecting major enterprises in the near future.

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Oriental Square by OSI is strategically located on the Tay Thang Long avenue axis, providing convenient connections to the Tay Ho Tay administrative area, Noi Bai Airport, and key urban developments like Ciputra, Starlake, and the Diplomatic Corps Area.

The project features a modern design that meets Grade A office standards, with a Low-E glass façade, a luxurious lobby, high-speed elevators, advanced security and fire protection systems, and flexible spaces to serve a diverse range of businesses. Furthermore, Oriental Square by OSI is operated and managed by reputable domestic and international partners, ensuring world-class service quality.

Notably, the rental rates at Oriental Square by OSI are significantly more attractive than those of other buildings in the same segment in the area, allowing businesses to optimize costs while maintaining a prestigious and professional image.

Oriental Square by OSI - Optimizing Operational Efficiency with International Technology.

The decision by major corporations like Samsung, Daewoo, and Lotte to choose Tay Ho Tay is not just a strategic move; it is an affirmation of the area's strong appeal and sustainable development potential. Within this landscape, projects like Oriental Square by OSI are indispensable pieces in the mosaic of a modern metropolis, serving as a starting point for businesses on their journey to greater heights.

Follow the Oriental Square by OSI and OSI Holdings websites to get the latest project updates and attractive offers!

 


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